How Financial Professionals are Operating in 2024

Magnificent bulls • Advisors most worried about volatility

InspereX, in partnership with Red Zone Marketing, has recently conducted the eigth iterartion in a series of research studies to learn how financial services businesses are shaping their business operations, portfolios, marketing and communications in 2024.

The 2024 InspereX Pulse Survey was conducted between July 8-15, 2024 by Red Zone Marketing on behalf of InspereX. The 487 financial advisors responding work at independent broker/dealers, RIAs, banks, regional firms and wirehouses. The compiled research revealed opportunities and challenges including:

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Top Marketing Strategies

79% referrals without asking
39% asking for referrals from clients/CIOs
38% networking

Client Anxiety

Advisors Expanding Business

50% clients outside local area
49% referrals to clients outside local area
31% business is only local

Market Forecast

Client Attrition

61% death
14% lack of time to nurture relationship
7% competition
6% performance

Returning to the Office

Under-50 Client Assets

73% Job
12% Inheritance
8% Business they own

Workplace Environment

What Differentiates You?

31% financial planning strategies
26% client relationships 
21% use of customized solutions

Embracing Virtual

Source of Innovative Ideas

59% Wholesalers
57% research
40% other financial advisors

Access the 2024 Survey Results Now!

July 2024 Survey Report

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