Pulse Survey

How Financial Professionals are Operating in this Era of Uncertainty

InspereX, in partnership with Red Zone Marketing, has recently conducted the sixth iteration in a series of studies to uncover how successful financial professionals are finding new ways to improve their business operations, communications, and marketing.

799 wealth managers, fiduciaries, financial planners and brokers across more than 50 broker-dealers and banks responded:
Market Forecast

Market Forecast

50% of advisors forecast the stock market to be down by the end of 2022

Client Concerns

Advisor & Client Concerns

1. Inflation
2. Market Volatility
3.Rising Interest Rates

Market Forecast

Average Portfolio Performance

70% of advisors say their non-retired client accounts are down 1-14%
21% say performance is down15-24%

Returning to the Office

Retirement

30% of advisors say that their clients are talking about delaying retirement due to market

Generational Relationships

Client Meetings

46% In-Person
33% via Phone
21% Virtually
(ex: Zoom, WebEx, etc.)

Top 5 Growth Strategies

Top 6 Growth Strategies

1) Referrals without asking
2) Asking for referrals from clients and strategic alliances
3) In person networking
4) Email marketing
5) Email newsletter to prospects
5) Live client appreciation events

Complete the Form to Download the Survey Report:

Advisor Pulse

June 2022 Survey Report:

How Financial Professionals Are Operating in This Era of Uncertainty

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The survey was conducted between June 6-10, 2022 and included 799 respondents from broker-dealers, wirehouses, banks, and RIAs across 50 states. The survey was conducted by Red Zone Marketing, a full-service marketing research consultancy. InspereX LLC and Red Zone Marketing are not affiliated.